Our Mission
To create tools, resources, and training that empower key stakeholders at clubs to embrace an evidence based approach to both Talent ID and Performance Analysis.
Is it not already possible to be data driven in football?
Yes! But the two ways of doing it have their issues...
'Off The Shelf' Platforms
Companies like StatsPerform and StatsBomb are well established and provide access to a slick platform, that allows clubs to go straight to insights. However, as well as being expensive, they provide all clubs with the same platform of data which is not bespoke or tailored to your game model. From a Talent ID perspective, this means that everyone is fishing from the same pond, and when it comes to performance analysis it limits the insights and ability to dig deeper when you find something interesting about your opposition.
'In-House' Solutions
Trying to create a bespoke solution through an in house data team using the raw JSON data from the StatsPerform/StatsBomb API is a better solution to get richer insights, if you have the time, money and resources to set it up. You will need to take the data from the API and turn it into a data warehouse that you can then connect to a BI tool in order to get insights.
You often won't see any results for 6-9 months and will need to hire specialists such as data engineers and data architects, along with a full technology stack.
Is there a better way?
At Touchline Analytics we have 7 years experience in elite level sport, and 14 years experience in data analytics.
We give you the ability to get the bespoke insights of a full in house data team, without the cost of procuring the raw data, technology or headcount. We have taken care of all of the expensive back end work and your analysts can simply plug in to our database of clean and easy to use data in Snowflake, for a fraction of the cost either of the above solutions.
Analysts go straight to the insights with our oven ready Tableau reports, with the added ability to customise to your game model, and the metrics your coaches care about, by giving you access to our Snowflake database - The best of both worlds!
Over the last year our tools and training have enabled clubs from all over the world to kick start their data journey.
Tableau Training
Learn by doing
Our smart and interactive Tableau training courses are designed by football people, for football people. From beginners to advanced users, you'll be creating match winning visualisations from the start, focussing on delivering insights that drive results on the field.
Introduction to Performance Analysis with Tableau
Focusing on the 'Why' the visualisation is useful and not just the 'How' the visualisation is made. Complete with 1 hour and 45 minutes of training and 3 rich datasets from the 2019/20 English football season, looking at team performance, key actions taken by individual players and formations analysis.
The course, created by Tom Goodall, formerly of Forest Green Rovers, Derby County and Swansea City, draws on all his experience using data and Tableau to get insights that can help coaches win football matches.
Introduction to Event Data with Tableau
This course is the same format as the first, building out the skills and competencies learned in the first course and expanding out into the more technically challenging and rewarding area of Event data. Find out how Event data allows you to be bespoke and tailor analysis to your game model, by creating custom metrics and plotting them on pass and shot maps.
The course comes with over an hour of content and 1 game weeks worth of event data from the MLS!
A Tableau Partner
